The latest Coca-Cola update shows strong profits and higher prices, but the company is also facing growing public criticism. While sales are up, boycotts in different regions have created challenges. At the same time, Coca-Cola is working on being more eco-friendly and upgrading how it runs its business.
This update covers Coca-Cola’s 2025 earnings, recent global boycotts, plant closures, and new steps the company is taking toward sustainability.
Coca-Cola Update: Q1 Earnings
Coca-Cola brought good news for investors at the start of 2025. In the first quarter, the company made more money than Wall Street had expected. Thanks to higher prices and strong demand for sodas, Coca-Cola reaffirmed its full-year financial targets.
While global trade issues are causing problems, Coca-Cola’s operations in local markets are helping to lessen these impacts. Even though trade tensions may shake consumer confidence, the company is ready to manage the risks, says John Murphy, Coca-Cola’s chief financial officer (CFO).
However, there is a warning. The beverage giant said that new U.S. tariffs could push up costs and affect how much people are willing to spend. This could be a concern in the upcoming months.
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Coca-Cola Update: Boycotts From Global Consumers
Coca-Cola is facing boycotts in several countries. In Denmark, many people have stopped purchasing American products, such as Coca-Cola. This boycott came after President Donald Trump suggested that the U.S. should take control of Greenland, which belongs to Denmark.
As a result, local Danish brands are becoming more popular, and American brands such as Coca-Cola are seeing less support.
Coca-Cola did not comment because it’s used to facing boycotts around the world as a top-selling soda company.
Last year, Coca-Cola had significant drops in sales in Pakistan, Egypt, and other countries with predominantly Muslim populations. Many consumers switched to local drinks to protest U.S. support for Israel during the conflict against Hamas.
Currently, Coca-Cola is also dealing with boycotts in the U.S. and Mexico. Some Hispanic consumers are upset after a video surfaced online that accused the company of laying off Latino workers and reporting them to immigration authorities. The company denied these accusations, stating that the video is fake.
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Coca-Cola Update: Operational Changes and Layoffs
Coca-Cola is moving forward with its plan to close its bottling plant in Napa Valley, California. This closure was delayed for nearly two years, but now the company has confirmed the plan will begin this summer and is expected to be completed by the end of the year.
Once the plant closes, a nearby third-party company will handle the production. Coca-Cola acknowledged that such decisions are tough and expressed gratitude to the American Canyon community for their support over the years.
Additionally, Coca-Cola initially planned to close another plant in Northampton, Massachusetts in 2023. However, the company extended the plant’s operations until the end of 2025 due to “unforeseen circumstances.”
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Coca-Cola’s Sustainability Plans
Coca-Cola is also committed to helping the environment. In December 2024, the company introduced new goals to support its mission to “Refresh the World and Make a Difference.”
Here are some significant goals Coca-Cola shared:
- Coca-Cola plans to return 100% of the water it uses in over 200 high-risk areas by 2035.
- The company aims to use more recycled materials in its packaging, targeting 35% to 40% recycled content in its bottles, cans, and containers.
- The company wants to help ensure the collection of 70% to 75% of the bottles and cans it sells each year.
- In line with climate goals, the company is also working to reduce greenhouse gas emissions by 2035.
- Although Coca-Cola no longer has a specific voluntary goal for agriculture, it will continue to collaborate with suppliers to promote sustainable farming practices.
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Summary
Strong earnings highlight Coca-Cola’s ability to navigate difficult markets, but boycotts and plant closures present real risks. At the same time, Coca-Cola’s commitment to sustainability could help secure its future success.
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